Nine target SMBs with an AI-powered self-serve ad platform

Nine today announced the launch of Nine Ad Manager, a groundbreaking self-serve tech platform using artificial intelligence that will give Australian small to medium-sized businesses the ability to buy video advertising on 9Now, target at the postcode level and create video creative using AI.

Australia’s 2.5 million small to medium-sized businesses – which currently spend $1.5 billion on social video advertising each year – will now be able to buy campaigns on Australia’s top-rated television shows, including nine ads, on Australia’s No.1 broadcast video on demand platform 9Now. manager.

With the ability to precisely target audiences using age and gender demographics, postcodes and Nine’s 9 Tribes audience segments, Nine Ad Manager is an all-in-one self-service ad platform that unlocks the power of streaming TV advertising for small and medium-sized businesses. Connect with local customers in a secure, premium environment on the biggest and most powerful screen in the house.

SMBs can now use AI to create an ad by entering their website URL into Nine Ads Manager.

The platform combines images, text, branding and color palettes from a business’s website, creating scripted videos with AI-generated voice-over – all created in under a minute.

The platform is focused on 9Now at launch with a tech stack that can be used across Nine’s digital audio and digital display inventory in the future.

This technology will be a game changer for all businesses looking to advertise, while for the real estate industry, Nine Ad Manager will be transformative, allowing more than half a million properties listed on the domain every year to be turned into television ads using AI. Nine advertising managers.

In a pilot partnership with Domain, real estate agents will be able to add the power of streaming TV ads to residential property marketing schedules, promoting listings on 9Now targeting property buyers in the local area.

Ben Campbell, Nine’s director of data and digital advertising production, said: “Small to medium businesses make up 98 per cent of all businesses in Australia and contribute more than a third of our national GDP.”

“The vision behind Nine Ad Manager is to make streaming TV advertising accessible to businesses of all sizes and help them get their message across in a whole new way. With Nine Ad Manager, broadcasting TV advertising is not only within reach, but easier than ever before.”

Tim Rose, Sales Director – Nine Plus, said: “With Nine Ad Manager, small to medium businesses can put their business in front of the right audience whenever and wherever they watch 9Now on connected TV, web and app. It’s simple, affordable and effective.”

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