McKinsey and Salesforce have announced a new collaboration to advance the adoption of trusted generative AI for sales, marketing, commerce and service.
The collaboration will bring together Salesforce customer relationship management (CRM) technologies, including Einstein and Data Cloud, McKinsey’s proprietary AI and data models, assets and capabilities. McKinsey and Salesforce will help companies bring together relevant structured and unstructured data to improve customer shopping experiences, increase sales productivity, personalize digital marketing campaigns and reduce call resolution time.
Larina Yee, senior partner at McKinsey & Company, said: “Generative AI is a powerful catalyst for growth. But the promise of AI needs to be backed by operational muscle to fully realize the technology and potential for built-in growth. Building on our strong alliance, we are collaborating with Salesforce on this critical front to bring our proprietary AI assets, data models and tech build/design capabilities to help our clients transform innovation into impact – all delivered together in Salesforce workflows.
Clara Shih, CEO of Salesforce AI, said: “In today’s business landscape, adopting an AI-first approach based on trust and transparency is not an option, but a necessity to succeed. Salesforce and McKinsey are coming together to empower every company with the strategies and technologies needed to fully leverage generative AI within their organization to engage with customers in personalized ways, unlock new opportunities and drive growth.”
The age of generative AI is pushing the boundaries of productivity for economies and companies across all industry sectors, and especially for marketing and sales. Recent McKinsey research estimates that generative AI has the potential to unlock $4.4 trillion in global productivity over the next decades, and a 5-15 percent increase in total marketing spend and a 3-5 percent increase in sales productivity.
McKinsey’s research also revealed that 40 percent of enterprises plan to invest in generative AI. The collaboration will help companies achieve measurable results by deploying Salesforce and McKinsey software, data assets and an execution methodology focused on building generative AI solutions that work at scale.
Salesforce and McKinsey’s collaboration creates a new end-to-end experience for companies that connects the company’s business strategy with AI use cases. This is followed by McKinsey’s ability to test solutions with users to connect AI products and people systems for rapid solution design, proof of concept, MVP build and full scale roll out.
Our combined team of data scientists, solution architects, cloud engineers, UX designers and organization culture experts will work alongside the company team.
McKinsey and Salesforce know that companies want to move fast, and some prefer the flexibility of BYOL (“Bring Your Own LLM”). Companies want to ensure tech investments deliver measurable ROI and want simplicity – one platform to view relevant data, an easy way to ask questions and insightful data summaries and insights to work faster and smarter. Together, Salesforce and McKinsey can help companies keep pace with the pace of market innovation and their own performance expectations.
McKinsey and Salesforce share a history of collaboration that helps organizations accelerate digital transformations. The collaboration includes McKinsey’s 2022 acquisition of Salesforce Platinum Partner S4G Consulting and builds on McKinsey’s recent acquisitions of QuantumBlack, AI by McKinsey’s cloud provider, Candid, and Scaling AI and Oazerations Specialist by expanding its AI stack. This powerful combination allows McKinsey to bring together the strengths of its Salesforce expertise, AI and tech to help clients move from strategy all the way through execution and impact.