Exclusive: ChatGPT traffic drops again for third month in a row

OpenAI and ChatGPT logos are seen in this photo taken on February 3, 2023.  REUTERS/Dado Ruvic/Illustration/

OpenAI and ChatGPT logos are seen in this photo taken on February 3, 2023. REUTERS/Dado Ruvic/Illustration//File Photo Acquire Licensing Rights

Sept 7 (Reuters) – OpenAI’s ChatGPT, the wildly popular artificial intelligence chatbot launched in November, saw monthly website visits fall for the third straight month in August, though there are signs the decline is coming to an end, the analytics firm said. similar web.

Worldwide desktop and mobile website visits to the ChatGPT website fell 3.2% to 1.43 billion in August, down roughly 10% each from the previous two months. The time visitors spend on the website has also been decreasing monthly since March, from an average of 8.7 minutes on the site to 7 minutes on the site in August.

But unique visitors worldwide ticked up from 180 million to 180.5 million users in August.

The resumption of school in September can help traffic and usage of ChatGPT, and some schools have started to adopt it. US ChatGPT traffic increased slightly in August, as American schools resumed session.

“Students seeking homework help appear to be part of the story: The percentage of young users of the website dropped over the summer and is now starting to come back,” said SimilarWeb’s David F. said Carr, who regularly tracks ChatGPT and its competitors.

ChatGPT sparked frenzied use of generative AI in everyday tasks, from editing to coding, and reached 100 million monthly active users in January, two months after launch. Generative AI technology uses past data to create new content, for example to write essays or poems.

Before the launch of Meta’s Threads, it was the fastest growing consumer application of all time and is now one of the top 30 websites in the world.

A few ChatGPT competitors have launched this year, including Google’s ( GOOGL.O ) Bard chatbot. Microsoft’s search engine Bing also provides a free chatbot powered by OpenAI.

OpenAI also released a ChatGPT app on iOS systems in May, which may reduce some of the traffic from its website. ChatGPT is free to use but also offers a $20 per month premium subscription.

In addition to ChatGPT, OpenAI makes money by selling access to its AI models directly to developers and enterprises and through a partnership with Microsoft, which has invested more than $10 billion in the company.

Anna Tong reported in San Francisco; Edited by Kenneth Lee and Chizu Nomiyama

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Anna Tong is a Reuters correspondent in San Francisco, where she reports on the technology industry. She joined Reuters in 2023 after working as a data editor at the San Francisco Standard. Tong previously worked as a product manager at technology startups, and at Google she worked in user insights and helped run the call center. Tong graduated from Harvard University. Contact: 4152373211

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