Adobe’s Firefly generative AI tools are now generally available

After months of beta testing, Adobe has announced that its Firefly generative AI model is now commercially available on Adobe Creative Cloud, Adobe Express and Adobe Experience Cloud.

That means Firefly-powered workflows that have so far been limited to beta versions of Adobe’s apps — such as Illustrator’s vector recoloring, express text-to-image effects, and Photoshop’s generative fill tools — are now available to most users (although there are some in countries with strict AI laws like China). There are regional restrictions). Adobe is also launching a standalone Firefly web app that will allow users to explore some of its generative capabilities without having to subscribe to specific Adobe Creative Suite applications. Adobe Express Premium and the Firefly web app will be included as part of a paid Creative Cloud subscription plan.

Photoshop’s Firefly-powered generative fill tool proved particularly popular when it hit beta earlier this year.
Image: Adobe

Adobe Firefly for Enterprise is also now generally available. This may be of particular interest to businesses looking for commercially safe generative AI models because Adobe trained Firefly on Adobe stock and public domain content that is no longer subject to copyright. Adobe says it is also developing ways for customers to customize Firefly models with their own assets to generate custom content specific to their brands.

All content generated using the Firefly-powered feature includes Content Credentials — a digital “nutrition label” supported by the Content Authenticity Initiative that attaches attribute metadata and identifies images as AI-generated. The label displays information such as the name of the asset, the date of creation, the tools with which it was made, and any edits that have been made. Adobe is one of 15 companies that have pledged to the White House to develop technology that will recognize AI-generated images and share security data to promote the responsible use of generative AI.

Firefly in Adobe Express allows users to create text art or images from a text prompt that is commercially safe for use by businesses.
Image: Adobe

To help manage compute demands (and costs associated with generative AI), Adobe is also introducing a new credit-based system in which users can “cash in” to access the fastest Firefly-enabled workflows. Firefly Web App, Express Premium and Creative Cloud paid plans will include a monthly allocation of generative credits starting today, with all app Creative Cloud subscribers receiving 1,000 credits per month.

Users can create Firefly content if they exceed their credit limit, though the experience will be limited. Free plans will also include credit allocation for supported apps (subject to the app), but this is a strict limit and customers must purchase additional credits if used before the monthly reset. Customers can purchase additional Firefly Generative Credit subscription packs starting at $4.99.

Adobe is also introducing a new annual bonus plan that will be awarded to Adobe stock contributors who allow their stock submissions to be used to train Adobe’s AI models. The payout “will vary by stock contributor,” depending on how often they contribute stock and how often it’s licensed, and will be paid on top of existing stock royalty payments. While Adobe wouldn’t share the ballpark figure, it did confirm edges That amount is “meaningful”.

Adobe hasn’t confirmed when its stock contributor bonus plan will launch, but it could help ease some of the tension between the company and creatives who want to be compensated for the AI ​​they train on their work. That’s not much different from what’s already being invoked in copyright disputes between other AI providers and creatives who are upset about AI models training their work without consent.

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